Privacy & Cookie Policy
Effective Date: May 14, 2025
Last Updated: May 14, 2025
UP HIGH LLC d/b/a UPNEX (“UPNEX,” “we,” “us,” or “our”) values your privacy. This Privacy & Cookie Policy explains how we collect, use, share, and protect your information across our websites, platforms, and services (collectively, the “Services”).
By using our Services, you agree to this Policy. If you do not agree, please do not access or use the Services.
1. Information We Collect
We collect personal and non-personal information through:
• a. Direct Input
- Name, email, phone number, zip code
- Communication preferences or support inquiries
- Purchase information (processed via third-party vendors)
- Information submitted through forms or subscriptions
• b. Automated Collection
- Browser and device data (IP address, operating system, browser type)
- Cookie identifiers and unique device IDs
- General location (via IP address)
- Session duration and navigation behavior
• c. Third-Party Data
- Information shared via social platforms, advertising networks, or analytics partners
- Account or behavioral data from tools such as Google Analytics
2. How We Use Your Information
We use your data to:
- Provide and improve our Services
- Facilitate ticketing, subscriptions, and artist promotions
- Analyze usage and user behavior for internal optimization
- Send transactional or promotional communications
- Deliver targeted advertising
- Prevent fraud and maintain system security
- Comply with applicable laws and regulations
We may aggregate or de-identify data for analytics or marketing purposes.
3. Sharing of Information
We may share your information with:
- Artists and Partners: If you engage with a specific artist’s content or event
- Vendors and Service Providers: For processing, analytics, hosting, marketing, or support
- Legal Authorities: To comply with law enforcement or regulatory requests
- Successors: As part of a business transfer, such as a merger or acquisition
- With Consent: As directed or authorized by you
We do not sell your personal data in exchange for money.
4. Cookies & Tracking Technologies
We use cookies, pixels, device identifiers, and tracking scripts for:
- Keeping you logged in
- Remembering preferences
- Measuring ad performance
- Delivering interest-based ads
You can manage cookies by:
- Adjusting browser settings to block or delete cookies
- Using browser extensions or opt-out tools:
- Network Advertising Initiative Opt-Out: http://www.networkadvertising.org/choices/
- Digital Advertising Alliance Opt-Out: http://optout.aboutads.info/
- Google Ads Settings: https://adssettings.google.com/
Please note that disabling cookies may impair some functionality.
5. Your Rights & Choices
Depending on your jurisdiction, you may have the following rights:
• Under GDPR (for EU residents):
- Access, correct, or delete your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
• Under CCPA & TCCPA (for California and Texas residents):
- Know what personal information we collect and disclose
- Request deletion
- Opt-out of the sale or sharing of personal data
- Not be discriminated against for exercising your rights
• Under CAN-SPAM:
- You may unsubscribe from marketing emails at any time via the unsubscribe link
To exercise your rights or submit a data request, contact us at:
📧 [email protected]
6. Data Retention
We retain personal data as long as necessary for:
- Providing services
- Legal compliance
- Accounting or dispute resolution
Once data is no longer required, we securely delete or anonymize it.
7. Children’s Privacy
8. Data Security
We use administrative, technical, and physical safeguards to protect your information. However, no system is 100% secure. You are responsible for protecting your login credentials and devices.
9. International Users
By using the Services, you consent to your data being transferred to and processed in the United States and other jurisdictions where UPNEX operates, which may have data protection laws different from those in your country.
10. Changes to This Policy
We may update this Policy periodically. Any changes will be posted here with an updated “Effective Date.” Continued use of the Services means you accept the revised policy.
11. Contact Us
If you have any questions, requests, or concerns about this Policy or your data, please contact:
📧 [email protected]
